When someone is going through a season of grief or suffering, we often find ourselves responding with clichés and platitudes like, “be strong,” “everything happens for a reason” or “you’ll get over this.” Despite our well-intentioned (or in some cases misguided) reasons for using them, platitudes are actually counterproductive to the goal of providing comfort and encouragement. Why is that? And what can we do to offer sincere and meaningful support instead of platitudes?